Digital Marketing Software, made Easy. Market Pulse...
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Please reach us at annk@KECAdvisors if you cannot find an answer to your question.
Lead by Ann Krier, CFSP a 30-year veteran of the Foodservice Equipment Industry, the team includes Design Consultants, Sales Strategists, Copywriters, Fractional Leaders, and CAD experts.
For investment firms, an overview of the business models within the Food Service Industry.
For Manufacturers & Dealers - Sales enablement programs that work
For General Contractors - Design Build advice, Quote or Bid review, Value Engineering suggestions, design services if needed.
Yes, for a limited number of private clients. We act as owner's reps for nationally growing brands, helping them to find the right channel partners - consultants, equipment products, dealers, installers, etc. to make their projects seamless design and specification creation.
Our specialty is design and consulting services that feature cost containment for construction planning. We do restaurants with bar prototypes, refrigerated warehouses for food processing or distribution, and limited space projects.
We do not do institutional planning or publicly funded work of any type.
For Sellers: (Manufacturers, Field or Inside Reps) - Sales Enablement Tools :
One-Page collateral for case studies (which double as content by the way !) ,
battle cards
playbooks.
Individual Navigation Plays that help new associates get to market faster. Includes sales process and the use of commercial insight to help them become a trusted advisor to customers.
Lead nurturing,
Follow-up
Foodservice Specific training (Contract or Account Management) for New employees
Scripts for telesales or street sales associates.
Yes, for Foodservice Equipment and Supplies Sales teams - Dealers. Currently, We also offer The All Industry Overview , a quick and easy to use self-guided presentation that explains the Foodservice Industry for new employees - whether sales, credit, warehouse, accounting or delivery. Coupled with a teams meeting for answering questions and recording - this is a very effective way to educate your team.
It's important to understand how the Foodservice Equipment and Supplies Ecosystem Functions . We are happy to brand this presentation for you once your purchase is complete. Just provide a logo and any other information you'd like us to include.
Coming Soon. The Knowledge Base is an electronic, book, like a wiki or encyclopedia. It contains every piece of known information from suggested square footage for a function in a restaurant to how many pastry brushes are required for a 25-seat bakery.
There is technical information on every type of food service equipment and its purpose. There is a glossary of industry terms, descriptions of channel partners, a 12-chapter "flow of a commercial kitchen", advanced knowledge in custom fabrication, engineered systems and so much more.
It is all 'searchable" and contains direct links to reference materials.
A great resource for Field Sales Teams, investors/new owners o,r as a refresher for experienced staff who want to learn the language of food service.
It will also be available as a Kindle Download concurrently.
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